BRAND IDENTITY / PRODUCT PHOTOGRAPHY / WEB DESIGN
ThisIsFlower
Thoughtful details, from brand to bloom.
ThisIsFlower
A lilac brand mark, a full bouquet and a close-up share one composition, connecting the identity with floral imagery.
PROJECT CONTEXT
ThisIsFlower
ARCHIVE
Soft lilac, a circular mark and flowing lettering establish ThisIsFlower’s delicate personality. Identity guidelines extend into greeting cards and ribbons, carrying the same visual language into packaging and personal messages.
Product photography brings floral arrangements, colour and gift settings together. Rose arrangements, strawberry gifts and heart-shaped boxes are presented through composition, props and detail, showing different expressions of the collection.
The website design brings the identity and floral imagery into a shared digital setting, connecting physical materials with the website’s visual direction. Original design and photography material traces the brand from its mark and packaging to its online presentation.
Creative focus
Brand identity · Greeting cards and ribbons · Floral product photography · Website presentation
Discuss a similar project01 / BRAND IDENTITY
A signature, before the first bloom.
A considered identity, carried through the logo, colours, greeting cards and ribbons.
A circular mark and flowing lettering appear alongside brand colours, type and versions for different backgrounds, retaining the complete original design board.
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Floral linework, a bow and the lilac identity extend into two greeting-card designs and a ribbon carrying the brand mark.
View full size02 / FLORAL PHOTOGRAPHY
Thoughtful gifts, seen in detail.
Flowers, gift boxes and carefully chosen settings bring the character of each arrangement into focus.
White, pink and deep pink roses meet foliage and tabletop props in a composition exploring structure, colour and detail.
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Strawberries, white flowers, polka-dot gift containers and a teddy bear create a gift setting, with the original brand mark retained in the image.
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White roses, a wine bottle, lilac ribbon and a red heart-shaped box come together through props and composition.
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Red roses, a patterned candle and a heart-shaped box are arranged with surrounding props to explore colour and texture.
View full size03 / WEBSITE DESIGN
The same character, online.
A design archive showing the brand palette, navigation and product presentation of the ThisIsFlower website.
Re-rendered from the publicly available homepage, preserving its colours, navigation and product layout. The maintenance notice is omitted for this design presentation. Some original website imagery remains limited by its source resolution.
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